This is it Beachfront - Rooms, Cafe & Events

Could you explain why the baked potato with cheese was served nearly cold inside? The season might be over, but that shouldn't mean customers have to eat cold food when they're hungry.

If you want the true Arambol vibe, this place delivers. It has a chill, soulful atmosphere that immediately makes you feel comfortable. Located near the beach, you can hear the waves without the usual crowds or noise. The rooms are tidy, bright, and feature a warm, simple design that is both elegant and grounded. The staff are very welcoming and make an effort to ensure every guest feels included. The café on site is a standout — excellent food, great coffee, and an ideal spot to start your morning or relax after sunset. With cozy breakfasts, live music, and creative events, the vibe here is always positive. “This Is It.” is more than just accommodation — it’s an experience. Looking forward to returning soon!

The atmosphere is fantastic, and the music is excellent. Located right on the beachfront, this is among the top spots in Arambol. If you're visiting Arambol, make sure to check this place out.

The room was terrible, and the service was poor too. I requested a towel three times, but they never gave me one. The water bottle had a rusty cap. The bathroom was dirty. The AC didn't work. There was no service whatsoever. They didn't provide any food or anything. I regret staying here.

A straightforward spot to stay. Excellent view with live music and nice room choices right on the beach. Thanks to Rohit and the rest of the friendly staff and management.