GoAir - The People's Airline - is a low-cost airline based in Mumbai and the brain child of Jeh Wadia, Managing Director. The airline was established in June 2004 and endeavours to offer airline seats at marginally higher than train prices to all cities in India, in a phased manner. With the captivating theme line - Fly Smart - the airline's main objective is to offer its passengers a consistent, quality-assured and time-efficient product through affordable fares. GoAir is owned by Mumbai-based Wadia Group, majority owners of Bombay Dyeing and Britannia Industries.